- AI lets you make full use of customer data for the first time.
- It uses data captured from both known and anonymous customers to create models of shopper activity in real time.
- Another of our customers, a hotel provider, is using AI in a similar way.
- AI depends on high-quality, accurate customer data.
- This app connects customers to local retailers and rewards them with loyalty points every time they buy a Coca-Cola product.
AI is no longer just a novelty; it’s generating insights that guide decision-making and most importantly of all, helping businesses get closer to their customers.
@salesforce: #AI & Customer Experience: The Rise of the Intelligent Interaction
Artificial Intelligence (AI) can seem like a remote concept, a technology more applicable to the likes of Apple and Tesla than the average business. But while this may have been true a couple of years ago, things are changing fast.
Almost every business is now using AI to some extent and it’s no longer just a novelty; it’s generating insights that guide decision-making and drive critical business processes. Most importantly of all, it’s helping businesses get closer to their customers than ever before.
AI lets you make full use of customer data for the first time. It helps you makes sense of data of all types, from all channels, and finds patterns that reveal how your customers are actually behaving today. Even better, it tells you what they’re about to do next.
This has applications for every customer-facing team.
Sales can predict which opportunities are most likely to close, and receive recommendations on actions that’ll help them close deals. (Read: The Definitive Guide to Sales AI)
Customer service can deliver proactive service by resolving issues before they happen. (Read: AI for Customer Service)
Marketing can create predictive journeys and personalise experiences. (Read: Artificial Intelligence in Marketing)
And with all-new insight into customer behavior, you can create all-new customer experiences. We’re already seeing our customers use AI to transform the way they engage with customers. Read on for a few examples.
Retailer Black Diamond is using…