- The business came into its own in Paris in the 1960s when agencies began releasing “trend books”, collections of fabrics and design ideas.
- In response, forecasting agencies are making use of data collated from retailers’ IT systems and have added short-term predictions to their portfolio of services.
- EDITED, a competing service, provides “solid metrics” in fashion, claiming to use machine learning, an AI technique, in order to predict short-term sales trends.
- It releases a regular “Fashion Trends Report” based on the firm’s vast trove of search data.
- Whether AI will ever truly replace the woolly methods of fashion forecasting remains to be seen.
IN THE film “The Devil Wears Prada”, the character of Miranda Priestly, whose role is based on a feared Vogue editor, scolds her new assistant for not understanding fashion. Fashion, she tells her, is whatever a select group of designers and critics says it is.
@DeepLearn007: Can data predict fashion trends?
#AI #machinelearning #ML #Digital #retail #tech
Request unsuccessful. Incapsula incident ID: 143001480195877143-309685485856295239