Here Are 6 Intriguing Digital Marketing Stats From Last Week – Adweek

From #AI hype to #YouTube trailers - 6 intriguing digital #marketing stats from @Adweek

  • This past week, Facebook and LinkedIn both revealed new numbers and stats about holiday shopping, even though Halloween is just a day away.Here are six data points that stuck out to us this week.1.
  • Tis the seasonIt’s still October, but the holiday season is already in full swing for retailers and consumers are expected to spend 51 percent of their shopping budgets online this year, according to data from Deloitte.
  • Secret job huntersSince launching a feature called Open Candidates a year ago, LinkedIn says that it is now used by 10 million users.The feature lets users privately let recruiters know that they are open to new opportunities without broadcasting it to their network.LinkedIn also plans to add more personalized suggestions…
  • Pivot to … pictures?Arkadium, a content tool that helps publishers like CNN and the Washington Post boost engagement on stories, found that 85 percent of millennials were likely to finish reading a story if it included visuals.
  • Another 82 percent of millennials said they would return to news sites that regularly include visuals.So, why are millennials memorized by images?

This past week, Facebook and LinkedIn both revealed new numbers and stats about holiday shopping, even though Halloween is just a day away.

This past week, Facebook and LinkedIn both revealed new numbers and stats about holiday shopping, even though Halloween is just a day away.

Here are six data points that stuck out to us this week.

1. Scary clips

What was the No. 1 scary video trailer watched on YouTube during October? Stephen King’s It reboot.

Since posting the trailer in July, the Warner Bros. clip has been watched more than 26 million times. Click here to see what other movies made YouTube’s list of most-viewed trailers.

2. Tis the season

It’s still October, but the holiday season is already in full swing for retailers and consumers are expected to spend 51 percent of their shopping budgets online this year, according to data from Deloitte. Additionally, 44 percent of people plan to shop from mass merchants.

When asked what they look for in picking a retailer, 79 percent of online shoppers said that they looked for ease of searching as opposed to 64 percent of in-store shoppers.

Check out all of Deloitte’s findings here.

3. Is AI overhyped?

Artificial intelligence is one of the hottest terms in digital marketing, but only 42 percent of 300 marketers surveyed said that they plan to implement AI, according to a new study from Resulticks.

Another 40 percent of marketers said that they felt “skeptical when they see or hear the…

Here Are 6 Intriguing Digital Marketing Stats From Last Week – Adweek