The Truth About Impact of Artificial Intelligence on SEO In 3 Minutes

  • Artificial Intelligence (AI) is already in use on search engines and has been so for the past few years.
  • RankBrain, which is part of Google, is an AI system that is used quite prominently in ranking websites for search engine results.
  • Search Engine Optimization (SEO), which is still the primary means of passive marketing on the internet, has already been affected by AI in a powerful way.
  • One area that has shown considerable improvement thanks to the use of AI is content marketing.
  • However, the way search engine rankings will be affected over the foreseeable future will change regardless of how the advances in AI turn out.

Clear And Unbiased Facts About Impact Of Artificial Intelligence on Future of SEO (Without All the Hype). Happy reading.

Artificial Intelligence (AI) is already in use on search engines and has been so for the past few years. RankBrain, which is part of Google, is an AI system that is used quite prominently in ranking websites for search engine results. So, the impact of AI is already here, so the question is how far will it go in the future?

How SEO is Affected

Search Engine Optimization (SEO), which is still the primary means of passive marketing on the internet, has already been affected by AI in a powerful way. AI is letting search engines learn more about the queries themselves as opposed to the keywords being used. The AI creates metrics based on user engagement instead of on and off-page tactics which were common a few years ago.

This means that Google’s RankBrain takes the information of the user’s past queries as a significant part of what they are searching for now. Keywords are less effective as more non-traditional factors are given greater consideration which results in a richer, more fulfilling experience for the user.

Content Marketing

One area that has shown considerable improvement thanks to the use of AI is content marketing. By taking more of what the page represents and comparing that to the user’s history, effective content marketing has a much greater impact. This is because the content will match to a greater degree the user’s known interest as opposed to just keywords or key…

The Truth About Impact of Artificial Intelligence on SEO In 3 Minutes