Before you bet the store on chatbots, consider the value of human interaction

My @financialpost article about artificial intelligence and chatbots in business #AI

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@ValaAfshar: “My @financialpost article about artificial intelligence and chatbots in business #AI”


People who use messaging programs such as WhatsApp likely have encountered bots, as brands are spotting opportunities to engage with audiences on a one-on-one level. Patrick Sison/AP Photo/File


Before you bet the store on chatbots, consider the value of human interaction