- But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships…
- Brand partnerships used to be straightforward for musicians.
- September 27, 2016 : Sony has made two pop songs with artificial intelligence
- “Our Flow Machines software learns music styles from a huge database of songs.
- In part two of sandbox’s investigation into bands, brands and digital marketing, we look at the role that labels can play in securing the right partnership deals, as well as looking at some of the best and worst brand marriages.
Sony CSL Research Laboratory has been experimenting with songs composed by artificial intelligence rather than human songwriters.
@MusicAlly: Sony has made two pop songs with artificial intelligence @SONYCSLMusic
Steady there: this isn’t Sony Music we’re talking about. Sony CSL Research Laboratory is the division of Sony that has been experimenting with songs composed by artificial intelligence rather than human songwriters.
Well, sort of.
“Our Flow Machines software learns music styles from a huge database of songs. Then, exploiting unique combinations of style transfer, optimisation and interaction techniques, it can compose in any style,” explained Sony in a blog post.
However, the two songs were arranged and produced by French composer Benoît Carré, who also wrote their lyrics.
There’s still a great deal of human input in this process then, which Sony says will ultimately result in an “AI pop album to be released in 2017”. Let’s see which streaming service bids for the exclusive…