- AI lets you make full use of customer data for the first time.
- It uses data captured from both known and anonymous customers to create models of shopper activity in real time.
- Another of our customers, a hotel provider, is using AI in a similar way.
- AI depends on high-quality, accurate customer data.
- This app connects customers to local retailers and rewards them with loyalty points every time they buy a Coca-Cola product.
AI is no longer just a novelty; it’s generating insights that guide decision-making and most importantly of all, helping businesses get closer to their customers.
Continue reading “AI & Customer Experience: The Rise of the Intelligent Interaction”