- TheTake, a site which launched as a way for consumers to buy that thing they saw in that movie, is set to begin selling an automated version of its service directly to businesses.
- The New York-based company is pitching studios and entertainment sites on a machine learning system that can identify products and locations as a way to generate revenue from product placements and experiential travel based on set locations.
- The new product is based on a year’s worth of work that TheTake’s development did to train a proprietary machine learning algorithm to identify images using a different technique than the industry standard, according to TheTake’s chief executive Ty the team behind TheTake would manually enter all the datasets and use an off-the-shelf computer visualization tool to identify images that fit the pre-defined parameters set by the company’s staff.
- While TheTake will continue to operate its service for consumers, which Cooper said has roughly half-a-million monthly users, it’s focus will shift to the business-to-business version of the service.
- Cooper, a former MGM Studios sales employee who managed partnerships with various cable companies from the studio’s New York office, launched the company with the help of a whiz kid from Columbia, Jared Browarnik, and consumer products developer from IAC and Amazon, Vincent Crossley.
TheTake, a site which launched as a way for consumers to buy that thing they saw in that movie, is set to begin selling an automated version of its service..
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