IBM Cognitive

How to decode #cognitive business: Learn from successful early adopters.  #AI

  • Consumer-facing businesses use cognitive tools to tease out key behavioral patterns to reach customers in the right ways and over the right channels.
  • By using cognitive tools to improve their search capabilities, customer care and workflow management, business leaders are accelerating productivity and efficiency.
  • Cognitive technology is helping defense and other intelligence organizations track an unprecedented variety of data to detect signals, protect the public, and direct intelligence resources more effectively.
  • Professional services firms and insurers are employing cognitive solutions to improve sampling and modeling, which is helping them improve client and risk outcomes.
  • Contact centers have turned to cognitive technology to provide more efficient and personalized customer service.

By becoming a cognitive business, early adopters have been able to evolve customer acquisition, increase customer engagement, and improve customer service.
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Is cognitive technology living up to the hype?

Major new insights are in from the front lines of #cognitive and #AI adoption.

  • According to the report, cognitive technology is making good on its remarkable promise to unlock business value.
  • Read our full report: The Cognitive Advantage: Insights from early adopters on driving business value .
  • An IBM study was published today that examines how cognitive technology is being put into practice.
  • Half of early adopters have already seen “major competitive advantage” from adopting cognitive technology, and 58 percent believe it will be a “must have” to remain competitive in three to five years.
  • To reach the conclusions, our researchers surveyed a broad sample of early adopters that embody the diversity of the cognitive market.

An IBM study was published today that examines how cognitive technology is being put into practice. The research, IBM’s first quantitative global study of the cognitive market, is based on survey results from more than 600 early adopters. The report, The Cognitive Advantage: Insights from early adopters on driving business value, is headlined by promising evidence that supports the business case for cognitive.
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