- In the meantime, some of the major opportunities for brands to engage with consumers is through the creation of high-quality VR and AR content, such as Nike’s VR experience where viewers can feel like they are Neymar juggling a soccer ball with Nike cleats.
- Simply put, people are now addicted to consuming social media content and brands need to understand how to fit within this new social world.
- Even if you choose not to use so>cial media content for advertising, take note how it can quickly evolve consumer tastes and how products now fit into social media.
- This means in the next few years consumers will have a drastic increase in expected quality of customer service from companies and problems will need to be solved effectively.
- Companies ought to take this time to prepare their consumer relations departments to ensure they have chatbots established on social media, customer helplines if needed, and overall orient customer service as a priority.
While it’s easy to sing the praises of technology, it is important to understand what innovation is significant and what will largely be uninfluential.
Continue reading “5 ways technology is changing consumer behaviors”
- The Pegasystems survey of 6,000 customers across six countries found that close to three quarters (68%) of Brits express some sort of fear about AI, with almost one quarter (23%) worried about robots taking over the world.
- Further findings revealed the potential impact of these deep-rooted fears on businesses, with less than one in three (28%) of British consumers comfortable with businesses using AI to engage with them.
- Robots and AI were also found to confuse consumers, with the survey exposing a basic misunderstanding of AI.
- Less than a quarter (23%) of UK consumers who report no AI experience feel at ease with businesses using AI to engage with them.
- But for UK AI consumer veterans, this number jumps to 56% – a full 33 points higher.
A Pegasystems survey has revealed the extent of consumer AI fears, with almost one quarter (23%) of Brits were worried about robots taking over the world.
Continue reading “Nearly 1 in 4 fear robots taking over the world”
- Though many fear what could happen when AI is fully incorporated (mainly due to sci-fi movies that portray the AI as somehow malicious) the rise of artificial intelligence will ultimately improve many aspects of our everyday lives.
- With the use of artificial intelligence, retailers can now focus on the manufacturing and quality of the product while the AI sorts through the data and makes it clear and concise.
- With the increased efficiency and integration of strong artificial intelligence some jobs will inevitably be taken over by machines.
- As quickly as artificial intelligence is advancing, there are still challenges that need to be overcome before there is a full shift towards strong AI use.
- This data is the basis for the central concept of artificial intelligence: machine learning.
This year, 2017, has been dubbed the year artificial intelligence (AI). With developers already beginning to innovate and improve the technologies that already exist, the potential growth in the field is undeniable. The question of strong artificial intelligence is not one of “if” but one of “when” and it is only a matter of time before artificial intelligence is fully integrated into our lives. There are two main types of artificial intelligence to keep an eye out for: strong and weak.
Continue reading “Artificial Intelligence: The Future Of Everything”
- TheTake, a site which launched as a way for consumers to buy that thing they saw in that movie, is set to begin selling an automated version of its service directly to businesses.
- The New York-based company is pitching studios and entertainment sites on a machine learning system that can identify products and locations as a way to generate revenue from product placements and experiential travel based on set locations.
- The new product is based on a year’s worth of work that TheTake’s development did to train a proprietary machine learning algorithm to identify images using a different technique than the industry standard, according to TheTake’s chief executive Ty the team behind TheTake would manually enter all the datasets and use an off-the-shelf computer visualization tool to identify images that fit the pre-defined parameters set by the company’s staff.
- While TheTake will continue to operate its service for consumers, which Cooper said has roughly half-a-million monthly users, it’s focus will shift to the business-to-business version of the service.
- Cooper, a former MGM Studios sales employee who managed partnerships with various cable companies from the studio’s New York office, launched the company with the help of a whiz kid from Columbia, Jared Browarnik, and consumer products developer from IAC and Amazon, Vincent Crossley.
TheTake, a site which launched as a way for consumers to buy that thing they saw in that movie, is set to begin selling an automated version of its service..
Continue reading “Working with major studios, TheTake launches AI image recognition engine for businesses”
- Anything reducing the need for manpower in customer support is considered a good thing.
- Above: Bots will help, not hinder, customer support in a company.
- Although a chatbot can handle basic requests, some of your customers will want to talk to real people and will require complicated support to answer some of their more difficult questions.
- Customer support is one the most resource-intensive departments in a company.
- Chatbots are revolutionizing customer support
Customer support is one the most resource-intensive departments in a company. Staff spend their day answering queries, on the telephone with customers, communicating with other departments, and much more. It is also a part of the operation that is hard to link to an ROI.
Continue reading “Chatbots are revolutionizing customer support”
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@raconteur: “#infographic: Rise of the #machines #AI #investors #funding”
Infographic outlining Artificial Intelligence annual funding, top investors in AI, venture funding and most used AI enterprise solutions
Rise of the machines
- We spoke to Paul Davies, UK CMO at Microsoft and one of our Vision 100 on what it takes to be a visionary.
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- Paul Davies talks about what it takes to be a visionary and his expectations for the industry in the next ten years.
- Watch the video to find out more on what qualities Davies thinks visionaries require and why he looks to music, the arts or theatre for inspiration.
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@MarketingWeekEd: “UK CMO of @Microsoft on why his visionary inspiration is astronaut Tim Peake #Vision100”
Davies said it takes a lot of curiosity and that visionaries need to be curious about the world around them and what makes people tick. He said that they should also have courage and the bravery to try different things.
Microsoft’s UK CMO on artificial intelligence and his visionary inspiration