IBM Cognitive

How to decode #cognitive business: Learn from successful early adopters.  #AI

  • Our market report, “The cognitive advantage: Insights from early adopters on driving business value,” reveals that early adopters employ cognitive computing for competitive differentiation.
  • In fact, 65 percent say that cognitive adoption is very important to their strategy and success, and more than half regard cognitive computing as a must-have to remain competitive.
  • Early adopters leverage a range of capabilities from machine learning to natural language processing to unlock value from a range of data sources, both structured and unstructured.
  • All told, early adopters are pushing the boundaries of traditional business practices and unlocking groundbreaking services and sources of value.
  • Here are just a few of the ways early adopters are seizing the cognitive advantage:

By becoming a cognitive business, early adopters have been able to evolve customer acquisition, increase customer engagement, and improve customer service.
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Are Robots the Future of Customer Engagement?

Are #Robots the Future of Customer Engagement?
  via @smxplorer
[#AI #CX #Marketing]

  • Most brands are smarter than Microsoft to publicly release their bots before all the kinks are worked out, but this shows that brands are pushing to use this new technology.
  • Chatbots, better known as bots , are computer programs that conduct a conversation with auditory and/or textual methods.
  • Bots that operate with rules have limited capabilities and can only respond to specific commands, meaning if you venture into a topic outside the guidelines they won’t know how to respond.
  • As Bots allow consumers to instantly interact with the world around them through conversation, the day will soon come when people will want to engage with a brand’s bot.
  • Jeff Lesser, Twitter’s Head of Social Customer Service, at the recent Corporate Social Media Summit New York said that customer service is the top reason why people follow brands on Twitter.


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IBM Cognitive

How to decode #cognitive business: Learn from successful early adopters.  #AI

  • Consumer-facing businesses use cognitive tools to tease out key behavioral patterns to reach customers in the right ways and over the right channels.
  • By using cognitive tools to improve their search capabilities, customer care and workflow management, business leaders are accelerating productivity and efficiency.
  • Cognitive technology is helping defense and other intelligence organizations track an unprecedented variety of data to detect signals, protect the public, and direct intelligence resources more effectively.
  • Professional services firms and insurers are employing cognitive solutions to improve sampling and modeling, which is helping them improve client and risk outcomes.
  • Contact centers have turned to cognitive technology to provide more efficient and personalized customer service.

By becoming a cognitive business, early adopters have been able to evolve customer acquisition, increase customer engagement, and improve customer service.
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