AI & Customer Experience: The Rise of the Intelligent Interaction

#AI & Customer Experience: The Rise of the Intelligent Interaction

  • AI lets you make full use of customer data for the first time.
  • It uses data captured from both known and anonymous customers to create models of shopper activity in real time.
  • Another of our customers, a hotel provider, is using AI in a similar way.
  • AI depends on high-quality, accurate customer data.
  • This app connects customers to local retailers and rewards them with loyalty points every time they buy a Coca-Cola product.

AI is no longer just a novelty; it’s generating insights that guide decision-making and most importantly of all, helping businesses get closer to their customers.
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Machine learning is driving growth at Airbnb

Machine learning is driving growth at Airbnb

  • This story was delivered to BI Intelligence “E-Commerce Briefing” subscribers.
  • Machine learning (ML) has had a “profound” effect on Airbnb’s business growth, according to the company’s VP of engineering, Mike Curtis.
  • Airbnb uses ML to optimize matching between guests and hosts, connecting millions of guests to hosts using personalized criteria:

    Optimizing matches between hosts and guests will be critical to Airbnb’s success as it continues to grow.

  • The variety in types of accommodations Airbnb has is an advantage, as long as it ensures guests can easily find a host that meets their criteria.
  • And as Airbnb adds to its 3 million current listings, ensuring both guests and hosts are satisfied will become more crucial.

This story was delivered to BI Intelligence…
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Partner Opportunities in Data Security

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  • Additionally, we announced a new promotion specifically for partners reselling our Data Security solutions.
  • Informatica offers solutions to help partners help their customers with both “Detect” (Discovery and Classification) and “Protect” (Data Masking, Encryption or other 3rd party tools)

    Best of all, Informatica is relying on you, our partners, to drive this strategy within our joint customer base.

  • Additionally, on the May Partner Pulse Webcast, we launched our Data Security Promotion for partners!
  • This includes additional front-end and back-end margin and rebates for partners who identify and close data security opportunities.
  • You can listen to the replay of this webcast here and get the details of our Data Security promotion and solution portfolio on PARC, our partner portal.

Partner Opportunities in Data Security- We’ve got the enablement materials, sales tools and marketing programs to help get you started.
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AI as the new UI – Accenture Tech Vision

#AI will help companies improve the experience and outcome for every interaction. @Accenture

  • Moving beyond a back-end tool for the enterprise, artificial intelligence (AI) is taking on more sophisticated roles within technology interfaces.
  • From autonomous driving vehicles that use computer vision, to live translations made possible by machine learning, AI is making every interface both simple and smart–and setting a high bar for how future experiences will work.
  • AI is poised to act as the face of a company’s digital brand and a key differentiator – and become a core competency demanding of C-level investment and strategy.

See how Artificial Intelligence plays a wide range of increasingly sophisticated roles in creating better customer interactions at the user interface (UI).
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Consumers confused about artificial intelligence: Study, IT News, ET CIO

Consumers confused about artificial intelligence: Study  #Analytics

  • New Delhi, Most customers are confused about the use of artificial intelligence (AI) and are, therefore, reluctant to embrace this new technology, a study said on Friday.Released by US-based software firm Pegasystems, it revealed that these fears are often eased once the users gain firsthand AI experience — which ironically many enjoy without even realising it.
  • “Our study suggests the recent hype is causing some confusion and fear among consumers, who may not really understand how it’s already being used and helping them every day,” said Don Schuerman, Vice President (Product Marketing) Pegasystems.The study that involved 6,000 customers in six countries found that consumers were hesitant to fully embrace AI devices and services.
  • “Only 36 per cent are comfortable with businesses using AI to engage with them.
  • Almost 72 per cent express some sort of fear about AI,” the study found.Twenty four per cent of respondents even worried about robots taking over the world.Interestingly, 34 per cent of respondents said they had directly experienced AI but when asked about the technologies they used it was revealed that 84 per cent actually used at least one AI-powered service or device.Seventy two per cent respondents confidently claimed they understood AI but very few could correctly define it.
  • “Though AI has been around for more than 30 years, it has now evolved to the point that businesses can engage with each individual consumer on a real-time, one-to-one basis,” Schuerman said.Businesses need to focus on using AI to develop applications that provide real value for customers to improve their experiences rather than overhyping the technology itself, the findings suggested.

Most customers are confused about the use of artificial intelligence (AI) and are, therefore, reluctant to embrace this new technology, a study said o..
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Nearly 1 in 4 fear robots taking over the world

Nearly 1 in 4 fear robots taking over the world  #robotics #AI MT @HopeFrank

  • The Pegasystems survey of 6,000 customers across six countries found that close to three quarters (68%) of Brits express some sort of fear about AI, with almost one quarter (23%) worried about robots taking over the world.
  • Further findings revealed the potential impact of these deep-rooted fears on businesses, with less than one in three (28%) of British consumers comfortable with businesses using AI to engage with them.
  • Robots and AI were also found to confuse consumers, with the survey exposing a basic misunderstanding of AI.
  • Less than a quarter (23%) of UK consumers who report no AI experience feel at ease with businesses using AI to engage with them.
  • But for UK AI consumer veterans, this number jumps to 56% – a full 33 points higher.

A Pegasystems survey has revealed the extent of consumer AI fears, with almost one quarter (23%) of Brits were worried about robots taking over the world.
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