5 ways technology is changing consumer behaviors

5 ways #technology is changing consumer behaviors  #VR #AR #AI

  • In the meantime, some of the major opportunities for brands to engage with consumers is through the creation of high-quality VR and AR content, such as Nike’s VR experience where viewers can feel like they are Neymar juggling a soccer ball with Nike cleats.
  • Simply put, people are now addicted to consuming social media content and brands need to understand how to fit within this new social world.
  • Even if you choose not to use so>cial media content for advertising, take note how it can quickly evolve consumer tastes and how products now fit into social media.
  • This means in the next few years consumers will have a drastic increase in expected quality of customer service from companies and problems will need to be solved effectively.
  • Companies ought to take this time to prepare their consumer relations departments to ensure they have chatbots established on social media, customer helplines if needed, and overall orient customer service as a priority.

While it’s easy to sing the praises of technology, it is important to understand what innovation is significant and what will largely be uninfluential.
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Senate set to approve self-driving cars for US roadways

Senate set to approve self-driving cars for US roadways

  • The US Senate today announced it had reached an agreement internally concerning self-driving car technology.
  • The Senate is expected to pass legislation on October 4th that would clear regulations and restrictions for manufacturers, in essence providing a clear path to putting driverless cars on the road.
  • The House passed legislation this summer in a bipartisan effort to ensure the US remains at the cutting-edge of driverless car development.
  • Earlier this year the the US Department of Transportation, in conjunction with the National Highway Traffic Safety Administration, released its updated guidelines for self-driving cars.
  • In the document, a series of safety considerations are provided to manufacturers with explicit mention that State governments should not regulate self-driving cars: – – NHTSA strongly encourages States not to codify this Voluntary Guidance (that is, incorporate it into State statutes) as a legal requirement for any phases of…

US Senators today announced and agreement to pass legislation that approves driverless cars on US roadways, to be voted on in October.
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Prepare for a world without work

Prepare for a world without work 

 #fintech #robotos @nypost #AI

  • In the short term, we need to find roles in which humans can feel productive.
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As we start the year full of good intentions to flourish at work, social scientists are warning that our careers could be over sooner than we expect.

The world is barreling toward what has been dubbed the “post-work economy,” as technology replaces humans at an unprecedented rate.

Driverless cars are set to make millions of truckers and taxi drivers redundant and automated fast food service is poised to shut off a key job sector for young people. As artificial intelligence is increasingly able to carry out complex tasks that used to require humans, large numbers of us are set to find ourselves out of work, with no prospects.

“Many jobs will be destroyed,” futurist Ross Dawson told news.com.au. “We can no longer be sure we’ll have a sufficient amount of the right type of work for people to be employed.”

When should we start panicking?

The experts aren’t sure how soon all this is going to happen, but the shift is taking place faster than predicted. The world of work is now changing more rapidly than during the Industrial Revolution.

Dawson says we can expect more “big hits” in the near future, like the one seen in October when 600 manufacturing workers lost their jobs after Ford closed its Australian factories.

Futurist Chris Riddell told news.com.au that over the next three years, “innovation and disruption will exceed anything we’ve seen to date.”

With high-speed “hyperloop” transport and augmented reality gaining traction, the pace of change is accelerating, but Riddell believes “things are going to get very messy before they get sophisticated.”

How will we survive?

Governments are already in discussions over how we can stay relevant in a world where tech has overtaken the human brain.

The shift toward a huge portion of the population being unemployed will create a string of problems. In terms of finances, we may have to introduce a Universal Basic Income (UBI): a trendy concept being tested in Finland, the Netherlands and Canada, in which every citizen is paid a flat wage, whether they are employed or not.

The idea of a “mincome” (minimum income) is controversial because it is unclear whether it would be more cost-effective than our current welfare system. But if the majority of the population is on the dole, our view on taxing workers to fund the unemployed may have to change.

Will life be one long party?

You may be thinking this all sounds great. Our lives will run smoothly with the help of super-intelligent technology, we won’t be expected to find jobs, and we’ll still earn money.

Technology should remove mundane tasks and allow us to focus on the kind of lifestyles we want.

But Dawson warns the shift could open up a wider chasm between the elite who work and those who do not, since we typically define our worth by what we do.

“This will accelerate the potential for a divide,” he says. “And the polarization of wealth.”

Since we all want to feel valued, we will need to find a way to give people a purpose outside of work, in other aspects of society.

Where will we find purpose?

Some of the greatest minds of the 21st century, Tesla founder Elon Musk and physicist Stephen Hawking, recently wrote an open letter warning of the need to stay abreast of artificial intelligence for fear robots could literally take over our world.

In the short term, we need to find roles in which humans can feel productive. This requires looking at where we still outstrip machines: in expertise, creativity and relationships, for example.

One of Australia’s most potent offerings is world-class eduction, according to Dawson. We have the ability to take a leading role in making sure schools are preparing for the radically different world of the future, and exporting adult education to the world.

As computers become more sophisticated, our abilities at things like mental arithmetic and handwriting are eroding, so it will be vital for us to exercise our motor skills and stay physically and mentally engaged.
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Self-driving car startup now valued at $1.5B

#SelfDriving car #startup #Zoox now valued at $1.5B  #VC #AutonomousVehicles #AI

  • An early computer rendering of Zoox’s Boz sports car, in which passengers face each other as the car drives itself.
  • IHS Automotive has predicted that by 2025 there will be 300,000 self-driving cars and just as many driverless vehicles on the road; by 2030, there will be 2.2 million self-driving and driverless cars on the road; and by 2035, there will be 11 million self-driving and 10 million driverless vehicles in operation.
  • is not a self-driving car any more than the automobile is a horseless carriage.
  • As the auto industry races toward shipping fully autonomous vehicles, self-driving technology startups have become attractive acquisition targets for traditional automakers and others.
  • Ford Motor Co. plans to begin mass producing a fully autonomous vehicle by 2021 that it will sell for ride-hailing markets such as Uber.

Zoox Labs, a two-year old Silicon Valley autonomous vehicle start-up, just raised another $50 million in investment funding, which skyrocketed the company’s market value to $1.5 billion even before it’s shipped a single car.
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Robots could be the worst thing ever for humanity, warns Stephen Hawking — RT UK

Robots could be the worst thing ever for humanity, warns Stephen Hawking

  • ” It follows that computers can, in theory, emulate human intelligence – and exceed it .”
  • Artificial Intelligence (AI) could be the worst thing to ever happen to humanity, acclaimed physicist Stephen Hawking has warned.
  • Robots could be the worst thing ever for humanity, warns Stephen Hawking
  • ” The rise of powerful AI will be either the best, or the worst thing, ever to happen to humanity .”
  • Hawking warned AI ” could develop a will of its own – a will that is in conflict with ours. “


Artificial Intelligence (AI) could be the worst thing to ever happen to humanity, acclaimed physicist Stephen Hawking has warned.

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Automotive Technology Solutions Overview

  • DRIVER’S ED FOR SELF-DRIVING CARS: HOW OUR DEEP LEARNING TECH TAUGHT A CAR TO DRIVE
  • Now we can successfully train a CNN to operate on NVIDIA DRIVE PX and understand the contextual rules-of-engagement between a vehicle and the road.
  • Subscribe and get the latest news on NVIDIA automotive solutions.
  • Giving Cars the Power to See, Think, and Learn
  • Driverless cars in the first global autonomous motorsports competition, Roborace Championship, will be powered by the NVIDIA DRIVE PX 2 AI supercomputers.

Paving the way for autonomous cars, NVIDIA DRIVE car computers helps cars see, think, and learn.
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Ford acquires SAIPS for self-driving machine learning and computer vision tech

∙@Ford acquires #Israel🇮🇱 #MachineLearning startup SAIPS for its driver-less car🚘 R&D team
🔗

  • Uber’s first self-driving cars will start picking up passengers this month
  • Ford and Baidu put $150M behind LiDAR for self-driving cars
  • Ford also noted their previously-annouced investment in Civil Maps to augment their 3D mapping capability.
  • Ford acquires SAIPS for self-driving machine learning and computer vision tech
  • Ford outlined a few of the ways it’s aiming to ship driverless cars by 2021 , and part of the plan involves acquisitions.

Read the full article, click here.


@EladRatson: “∙@Ford acquires #Israel🇮🇱 #MachineLearning startup SAIPS for its driver-less car🚘 R&D team
🔗”


Ford outlined a few of the ways it’s aiming to ship driverless cars by 2021, and part of the plan involves acquisitions. CEO Mark Fields revealed at a press..


Ford acquires SAIPS for self-driving machine learning and computer vision tech