AI is revolutionizing neuromarketing

AI is revolutionizing neuromarketing on @venturebeat  #INBOUND17 #ai #ml

  • In recent years, AI has offered a huge boost to neuromarketing — the science of reading consumers’ minds to gauge their reactions to marketing stimuli.
  • When combined with AI-based facial recognition, biometric insights can offer even more accurate data about consumers’ responses to marketing messaging.
  • IBM’s Watson — the company’s computer system that answers questions delivered in natural language — doesn’t use biometric data to gauge the excitement at an event.
  • What makes these methods more than merely interesting is the fact that they provide the means to obtain data about consumers’ emotional reactions in real time and adjust marketing messages accordingly.
  • Once AI is fully adopted in neuromarketing processes, marketers will have the ability to call on consumers to crowdsource their marketing campaigns without the fear of collecting unreliable data.

An unfortunate fact about humanity is that people lie. While this is a chronic issue for human relations, it’s one that may be less of an issue for marketers of the future, thanks to non-human intervention.
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RoboCop on the beat

INFORMATION AGE: RoboCop on the beat   #Dubai #AI @AtticusIndepand

  • By Edward Pollitt on May 29 2017 2:34PM

    Dubai has unveiled the world’s first operational ‘RoboCop’ as it moves towards an automated police force.

  • “It has a smart intelligent system so it can protect people from crime, because it can broadcast what is happening right away to our command and control centre,” said Brig Al Razooqi, Dubai Police Director General of Smart Services.
  • The ‘Dubai Police Robot’ is the first automated acquisition to the Dubai Police Force, which aims to have 25% of the force robotic by 2030.
  • “The launch of the world’s first operational Robocop is a significant milestone for the emirate and a step towards realising Dubai’s vision to be a global leader in smart cities technology adoption.
  • “We are not going to fire our police officers by replacing them with this tool but with the number of people in Dubai increasing, we want to relocate police officers so they work in the right areas and can concentrate on providing a safe city,” Brig Al Razooqi said.

A quarter of Dubai’s police will be robots by 2030.
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