AI & Customer Experience: The Rise of the Intelligent Interaction

#AI & Customer Experience: The Rise of the Intelligent Interaction

  • AI lets you make full use of customer data for the first time.
  • It uses data captured from both known and anonymous customers to create models of shopper activity in real time.
  • Another of our customers, a hotel provider, is using AI in a similar way.
  • AI depends on high-quality, accurate customer data.
  • This app connects customers to local retailers and rewards them with loyalty points every time they buy a Coca-Cola product.

AI is no longer just a novelty; it’s generating insights that guide decision-making and most importantly of all, helping businesses get closer to their customers.
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