5 ways technology is changing consumer behaviors

5 ways #technology is changing consumer behaviors  #VR #AR #AI

  • In the meantime, some of the major opportunities for brands to engage with consumers is through the creation of high-quality VR and AR content, such as Nike’s VR experience where viewers can feel like they are Neymar juggling a soccer ball with Nike cleats.
  • Simply put, people are now addicted to consuming social media content and brands need to understand how to fit within this new social world.
  • Even if you choose not to use so>cial media content for advertising, take note how it can quickly evolve consumer tastes and how products now fit into social media.
  • This means in the next few years consumers will have a drastic increase in expected quality of customer service from companies and problems will need to be solved effectively.
  • Companies ought to take this time to prepare their consumer relations departments to ensure they have chatbots established on social media, customer helplines if needed, and overall orient customer service as a priority.

While it’s easy to sing the praises of technology, it is important to understand what innovation is significant and what will largely be uninfluential.
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Google Play Music update adds machine learning and a fresh new look

Google Play Music is about to get its biggest, most important update in years.

  • Google Play Music update adds machine learning and a fresh new look
  • A guide to using Google Play Music
  • Google Play Music needs an alarm
  • Google Play Music finally launches in India!
  • Google Play Music uses machine learning to figure out what music you like and then mixes in signals like location, activity, and the weather along with hand-picked playlists to personalize music for wherever you are and whenever you want tunes.

Context awareness and AI smarts could help Google find more music that you’ll love.
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