Here Are 6 Intriguing Digital Marketing Stats From Last Week – Adweek

From #AI hype to #YouTube trailers - 6 intriguing digital #marketing stats from @Adweek

  • This past week, Facebook and LinkedIn both revealed new numbers and stats about holiday shopping, even though Halloween is just a day away.Here are six data points that stuck out to us this week.1.
  • Tis the seasonIt’s still October, but the holiday season is already in full swing for retailers and consumers are expected to spend 51 percent of their shopping budgets online this year, according to data from Deloitte.
  • Secret job huntersSince launching a feature called Open Candidates a year ago, LinkedIn says that it is now used by 10 million users.The feature lets users privately let recruiters know that they are open to new opportunities without broadcasting it to their network.LinkedIn also plans to add more personalized suggestions…
  • Pivot to … pictures?Arkadium, a content tool that helps publishers like CNN and the Washington Post boost engagement on stories, found that 85 percent of millennials were likely to finish reading a story if it included visuals.
  • Another 82 percent of millennials said they would return to news sites that regularly include visuals.So, why are millennials memorized by images?

This past week, Facebook and LinkedIn both revealed new numbers and stats about holiday shopping, even though Halloween is just a day away.
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AI technology essential to business, transformative to companies, says report

67% of IT departments are using #AI to detect #security breaches:

  • According to IT Pro Portal, a new study, “Getting Smarter by the Day: How AI is Elevating the Performance of Global Companies” from a global consulting group says that’s because AI technology is becoming entrenched into businesses worldwide.
  • In the study, Tata Consultancy Services said close to 85 percent of companies around the world view AI as an essential part of being competitive in the marketplace.
  • In addition, 50 percent of companies surveyed view AI technology as having a transformative effect on business.
  • “As companies begin to gain a better understanding of AI’s application for business, they will realize the significant impact of this transformative force,” said TCS CTO K. Ananth Krishnan.
  • “This is reflected in our Global Trend Study, which shows that forward-thinking companies are beginning to make major AI investments.”

Tata Consultancy Services says in a report that 85 percent of companies view AI technology as essential to their operations.
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Spoiler Alert: Artificial Intelligence Can Predict How Scenes Will Play Out

Spoiler alert: Artificial Intelligence can predict how scenes will play out

  • A new artificial intelligence system can take still images and generate short videos that simulate what happens next similar to how humans can visually imagine how a scene will evolve, according to a new study.
  • The system is also able to learn unsupervised, the researchers said.
  • When the researchers asked workers on Amazon’s Mechanical Turk crowdsourcing platform to pick which videos were real, the users picked the machine-generated videos over genuine ones 20 percent of the time, the researchers said.
  • “Compared to GANs, VPN are easier to train, but take much longer to generate a video,” he told Live Science.
  • But the researchers said that the approach could eventually help robots and self-driving cars navigate dynamic environments and interact with humans, or let Facebook automatically tag videos with labels describing what is happening.

A new AI system generates short videos that are similar to how humans can visually imagine how a scene will evolve
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