Here Are 6 Intriguing Digital Marketing Stats From Last Week – Adweek

From #AI hype to #YouTube trailers - 6 intriguing digital #marketing stats from @Adweek

  • This past week, Facebook and LinkedIn both revealed new numbers and stats about holiday shopping, even though Halloween is just a day away.Here are six data points that stuck out to us this week.1.
  • Tis the seasonIt’s still October, but the holiday season is already in full swing for retailers and consumers are expected to spend 51 percent of their shopping budgets online this year, according to data from Deloitte.
  • Secret job huntersSince launching a feature called Open Candidates a year ago, LinkedIn says that it is now used by 10 million users.The feature lets users privately let recruiters know that they are open to new opportunities without broadcasting it to their network.LinkedIn also plans to add more personalized suggestions…
  • Pivot to … pictures?Arkadium, a content tool that helps publishers like CNN and the Washington Post boost engagement on stories, found that 85 percent of millennials were likely to finish reading a story if it included visuals.
  • Another 82 percent of millennials said they would return to news sites that regularly include visuals.So, why are millennials memorized by images?

This past week, Facebook and LinkedIn both revealed new numbers and stats about holiday shopping, even though Halloween is just a day away.
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Artificial Intelligence upbeats the HR Recruitment Process

  • Artificial Intelligence for the recruiting is a new addition and also problem-solving and learning is displayed using this tool in the recruitment process.
  • Recruitment is integrated with Artificial Intelligence tool, the process becomes consistent, smooth and structured and saves lot of time and can cover large number of candidates.With the help of Automation, we can streamline the selection process with various intervention like screening questionnaires for candidates, managing the hiring process and competency-based feedback forms that can be discussed during each interview.
  • In the recruitment process, the role of Artificial Intelligence is not limited but to find right candidate with a right set of skills and meeting the expectation of an organisation.These tools and techniques have increased the efforts in the recruitment process by researching the data and enables insight.
  • Artificial Intelligence tools have built -in capabilities to reduce the cost and time spent for the recruitment team and easily get the specific skilled potential candidates for an organisation.
  • Talent mapping is definitely succeeding pace in the recruitment process, where recruiters can easily find out the potential candidates in advance and can draft a strategic plan for hiring them in advance.

Artificial Intelligence for recruiting is designed to automate the recruitment flow by reducing repetitive and high volume tasks.
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