AI Revolution

#AI revolution: 20 key business findings #CIO #CMO

  • To better understand the AI revolution in business, Salesforce Research compiled insights from previous studies, capturing input from 10,800 respondents from sales, services and marketing leaders and 7,000 consumers and business buyers around the globe.
  • AI steps into the business strategy spotlight: while a minority of businesses currently use AI, interest in the technology (machine learning, deep learning, natural language processing, smart data discovery, etc) is pervasive and planned adoption is strong.
  • AI use cases span sales, service, and marketing: AI has the potential to become as ubiquitous as electricity or cloud computing.
  • All lines of business are starting to view AI as technology that can improve customer engagement, improve employee productivity and ultimately accelerate digital transformation and business growth (revenue).
  • The power of AI is the ability to gain more knowledge from data, and to augment sales, service and marketing intelligence to help accelerate and bolster a company’s ability to improve stakeholder (employees, partners and customers) performance and experience.

Artificial Intelligence (AI) could double annual economic growth rates by 2035. – Accenture
According to Accenture, In five years, more than half …
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Will Artificial Intelligence Have a Major Impact on B2B Marketing?

Will #ArtificialIntelligence Have a Major Impact on #B2B Marketing?  via @DeepLearn007

  • Only 26% of respondents say they are very confident they understand how AI is used in marketing, and only 10% say their company is using AI as part of its marketing efforts.
  • About the research : The report was based on data from a survey of 500 B2B marketing executives who work for firms with 250 or more employees.
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  • B2B marketing executives say artificial intelligence (AI) will have a significant impact on their marketing efforts in the next five years, but most say they still do not have a firm understanding of the technology, according to recent research from Demandbase .
  • Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers.

Artificial intelligence (AI) will play a big role in marketing, B2B marketers say, but they don’t know what AI in marketing would look like nor how AI would integrate with marketing technology.
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