IBM Cognitive

How to decode #cognitive business: Learn from successful early adopters.  #AI

  • Our market report, “The cognitive advantage: Insights from early adopters on driving business value,” reveals that early adopters employ cognitive computing for competitive differentiation.
  • In fact, 65 percent say that cognitive adoption is very important to their strategy and success, and more than half regard cognitive computing as a must-have to remain competitive.
  • Early adopters leverage a range of capabilities from machine learning to natural language processing to unlock value from a range of data sources, both structured and unstructured.
  • All told, early adopters are pushing the boundaries of traditional business practices and unlocking groundbreaking services and sources of value.
  • Here are just a few of the ways early adopters are seizing the cognitive advantage:

By becoming a cognitive business, early adopters have been able to evolve customer acquisition, increase customer engagement, and improve customer service.
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Artificial Intelligence: Four Tips to Increase Customer Retention

Artificial Intelligence: Four Tips to Increase Customer Retention  #ModernMSP

  • MSPs must be sure that the data presented is relevant to the services they provide.
  • Artificial Intelligence: Four Tips to Increase Customer Retention
  • To improve customer retention, MSPs and their SMB customers need to make sure theyâ re offering something special.
  • Implementing 24×7 help desk support with a personal touch is a sure-fire way to increase customer retention and add to the perceived value of a brand.
  • For Thomas, AI may also be â the key to avoiding long IVR phone calls , or at least making them much more bearable.â AI technology uses customer data to streamline the process and provide a quick answer to real customer problems.

Artificial intelligence is changing the fundamental ways businesses are executing their digital marketing campaigns and customer retention.
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IBM Cognitive

How to decode #cognitive business: Learn from successful early adopters.  #AI

  • Consumer-facing businesses use cognitive tools to tease out key behavioral patterns to reach customers in the right ways and over the right channels.
  • By using cognitive tools to improve their search capabilities, customer care and workflow management, business leaders are accelerating productivity and efficiency.
  • Cognitive technology is helping defense and other intelligence organizations track an unprecedented variety of data to detect signals, protect the public, and direct intelligence resources more effectively.
  • Professional services firms and insurers are employing cognitive solutions to improve sampling and modeling, which is helping them improve client and risk outcomes.
  • Contact centers have turned to cognitive technology to provide more efficient and personalized customer service.

By becoming a cognitive business, early adopters have been able to evolve customer acquisition, increase customer engagement, and improve customer service.
Continue reading “IBM Cognitive”