Coca-Cola pioneers personalised displays in-store with Google AI

Coca-Cola pioneers personalised displays in-store with Google #AI  #Cx

  • The system is powered by Google Cloud technologies and works on any HDMI-ready display that serves as grocery store aisle “end caps”, restaurant menu boards, and even interactive cinema posters.
  • Integration with other retail systems lets the same approach deliver inventory and sales data, creating both messaging that is more valuable to the shopper, and data that is more valuable to the retailer.
  • Greg Chambers, global group director of digital innovation at Coca-Cola, said: “We kicked off a rapid iteration process in the spring of 2015 and had our first prototype that fall,” Chambers said during a presentation at the Google Cloud Next conference in San Francisco.
  • Proximity technology leverages built-in smartphone features and Google’s Eddystone wireless beacon technology, allowing a store to receive and interpret a nearby user’s preferences and habits to deliver contextually relevant content in real time.
  • Given the scale of Google’s marketing clout and technology development, this should be treated as a play for the final step in the shopper’s journey.

Coca-Cola pioneers personalised displays in-store with Google AI – Digital marketing news and research from Digital Strategy Consulting – Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.

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Machine learning shows exactly when to zap brain to boost memory

Machine learning shows exactly when to zap brain to boost memory

  • To discover the effect of electrical stimulation on memory, Michael Kahana and colleagues at the University of Pennsylvania turned to 150 volunteers who had previously had electrodes implanted in their brains to help control severe epilepsy.
  • They then applied machine learning methods to this brain signal data, enabling them to predict if a person’s efforts to commit something to memory would later prove successful, based on the state of their brain at the time.
  • They compared the effects of jolting someone during two different brain states – the pattern of signals linked to being likely to later remember something, and the pattern linked to being more likely to have a memory lapse.
  • They found that giving electrical stimulation when a person’s brain signals suggested they would later forget the current item made that person 13 per cent more likely to recall it.
  • So far, many studies have conflicted with each other on the effects of deep brain stimulation and recall.

Jolting the brain with electricity really does seem to boost memory, but only if it’s done at the right time. Now we can detect when the brain could use a shock
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IBM Cognitive

How to decode #cognitive business: Learn from successful early adopters.  #AI

  • Our market report, “The cognitive advantage: Insights from early adopters on driving business value,” reveals that early adopters employ cognitive computing for competitive differentiation.
  • In fact, 65 percent say that cognitive adoption is very important to their strategy and success, and more than half regard cognitive computing as a must-have to remain competitive.
  • Early adopters leverage a range of capabilities from machine learning to natural language processing to unlock value from a range of data sources, both structured and unstructured.
  • All told, early adopters are pushing the boundaries of traditional business practices and unlocking groundbreaking services and sources of value.
  • Here are just a few of the ways early adopters are seizing the cognitive advantage:

By becoming a cognitive business, early adopters have been able to evolve customer acquisition, increase customer engagement, and improve customer service.
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Wells Fargo’s CEO explains the five ways tech will change banking

Wells Fargo CEO Tim Sloan: How tech is changing banking 

 #fintech #api #ai #payments

  • A customer leaves an ATM at a Wells Fargo branch in Denver.
  • Wells Fargo has been opening up APIs to enable consumers and commercial customers to bank the ways they want to bank.
  • Wells Fargo has a startup accelerator investing in young companies focusing on technology such as interactions through natural language and the use of predictive tools.
  • By the time the order is up, the customer can use a brand new Wells Fargo credit card to pay.
  • 2) Artificial intelligence – Personalization in banking requires the use of sophisticated software to understand as much as possible about the customer in order to serve up recommendations and offers at the right time.

Wells Fargo CEO Tim Sloan lays out the five ways that technology is altering the face of financial services.
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IBM Cognitive

How to decode #cognitive business: Learn from successful early adopters.  #AI

  • Consumer-facing businesses use cognitive tools to tease out key behavioral patterns to reach customers in the right ways and over the right channels.
  • By using cognitive tools to improve their search capabilities, customer care and workflow management, business leaders are accelerating productivity and efficiency.
  • Cognitive technology is helping defense and other intelligence organizations track an unprecedented variety of data to detect signals, protect the public, and direct intelligence resources more effectively.
  • Professional services firms and insurers are employing cognitive solutions to improve sampling and modeling, which is helping them improve client and risk outcomes.
  • Contact centers have turned to cognitive technology to provide more efficient and personalized customer service.

By becoming a cognitive business, early adopters have been able to evolve customer acquisition, increase customer engagement, and improve customer service.
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Chatbots as your Doctors – Maruti Techlabs – Medium

#Chatbots as your Doctors – Maruti Techlabs  #ai

  • With the help of Health Chatbots patients may receive immediate treatment and doesn’t need to wait till the appointment with the doctors.
  • For these kind of situations where a bot can easily guide the patient how to treat the disease which can be cured without visiting the doctor and also suggest when is the right time to visit the doctor.
  • HealthTap Bot allows the end users to ask question any time and receive immediate responses from the doctors free of cost.
  • Professional team delivering enterprise software solutions – Bot development, big data analytics, web & mobile apps, and Salesforce.
  • The impersonal nature of a bot could act as a benefit in certain situations, where an actual Doctor is not needed.

From all the fields that Artificial Intelligence will disrupt in coming years, HealthCare may see the highest paradigm shift. Artificial Intelligence’s influence in HealthCare industry will be wide…
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