Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting

Snapchat is beginning to use machine learning to improve ad targeting:

  • Snap’s expected IPO coming sometime next year will likely keep a fire lit under Snap to further innovate.
  • While GBB campaigns are still charged on a CPM basis, Snap says the campaigns end up being more effective.
  • Snap has also been making a big push to improve measurement.
  • Snapchat is adding ways to optimize campaign performance with the help of machine learning.
  • According to CBInsights , Snap Inc. acquired four patents in 2016, and while it’s nowhere near the 16 it received in 2015 or the 18 it received in 2014, it’ll likely need to keep innovating next year.

Snapchat is adding ways to optimize campaign performance with the help of machine learning.  Earlier this month, Snap Inc. began rolling out what it calls Goal-Based Bidding (GBB). The option, available to marketers buying ads through Snapchat’s API, uses machine learning to know which users are most likely to swipe a certain type of ad.
Continue reading “Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting”

The ‘Google Brain’ is a real thing but very few people have seen it

'@Google Brain' is a real thing but very few people have seen it  #BigData #machinelearning

  • “And we have something called Google Brain, where we do our machine learning with special processors.
  • One little known fact: Google’s data centers and the Google Brain are not painted in “Google colors,” the primary colors, popular with pre-schoolers, that are used for Google’s products and the sprawling Googleplex HQ.
  • And there’s the Google Brain,” she says, describing seeing it behind those double doors.
  • Inside the data centers, the servers use LED lights, so they kinda of glow, just like you’d imagine a massive computer brain – one that is getting smarter all the time – to look.
  • Google has built a team of machine learning researchers that call themselves the Google Brain Team.

The entire tech industry is racing to build artificial intelligence and machine learning…
Continue reading “The ‘Google Brain’ is a real thing but very few people have seen it”