Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting

Snapchat is beginning to use machine learning to improve ad targeting:

  • Snap’s expected IPO coming sometime next year will likely keep a fire lit under Snap to further innovate.
  • While GBB campaigns are still charged on a CPM basis, Snap says the campaigns end up being more effective.
  • Snap has also been making a big push to improve measurement.
  • Snapchat is adding ways to optimize campaign performance with the help of machine learning.
  • According to CBInsights , Snap Inc. acquired four patents in 2016, and while it’s nowhere near the 16 it received in 2015 or the 18 it received in 2014, it’ll likely need to keep innovating next year.

Snapchat is adding ways to optimize campaign performance with the help of machine learning.  Earlier this month, Snap Inc. began rolling out what it calls Goal-Based Bidding (GBB). The option, available to marketers buying ads through Snapchat’s API, uses machine learning to know which users are most likely to swipe a certain type of ad.
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Self-driving car startup now valued at $1.5B

#SelfDriving car #startup #Zoox now valued at $1.5B  #VC #AutonomousVehicles #AI

  • An early computer rendering of Zoox’s Boz sports car, in which passengers face each other as the car drives itself.
  • IHS Automotive has predicted that by 2025 there will be 300,000 self-driving cars and just as many driverless vehicles on the road; by 2030, there will be 2.2 million self-driving and driverless cars on the road; and by 2035, there will be 11 million self-driving and 10 million driverless vehicles in operation.
  • is not a self-driving car any more than the automobile is a horseless carriage.
  • As the auto industry races toward shipping fully autonomous vehicles, self-driving technology startups have become attractive acquisition targets for traditional automakers and others.
  • Ford Motor Co. plans to begin mass producing a fully autonomous vehicle by 2021 that it will sell for ride-hailing markets such as Uber.

Zoox Labs, a two-year old Silicon Valley autonomous vehicle start-up, just raised another $50 million in investment funding, which skyrocketed the company’s market value to $1.5 billion even before it’s shipped a single car.
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IBM: A Billion People to Use Watson by 2018

GAME CHANGE: A Billion People to Use #Watson by 2018  via @WSJ #cognitive #AI HT @rwlord

  • Seagate Earnings Jump on Cost Cuts, Storage Demand
  • CEO Ginni Rometty highlights Watson’s recent pact with GM at WSJ’s tech conference
  • Ms. Rometty, speaking at The Wall Street Journal’s WSJDLive 2016 technology conference, pointed to the company’s new deal with General Motors Co. to pair Watson with GM’s OnStar system in cars as an example of how IBM is extending Watson’s reach.
  • IBM CEO Ginni Rometty talks about how her company has changed its focus as the world has changed.
  • Citrix Raises Annual Outlook as Quarterly Earnings Jump

International Business Machines Corp.’s Watson artificial intelligence technology is on track to be used in some form by a billion people by the end of next year, Chief Executive Ginni Rometty said Wednesday.
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OnStar to use IBM artificial intelligence to market services to drivers

.@GM will use @IBM's Watson AI to offer targeted services to OnStar customers.

  • How to Build and Modify GM LS-Series Engines (Motorbooks Workshop)
  • How to Rebuild GM LS-Series Engines (S-A Design)
  • If your GM vehicle needs fuel, for instance, OnStar Go would point you towards an Exxon Mobil gas station .
  • According to The Wall Street Journal , GM and IBM will share any revenue generated with its partners.
  • GM plans to introduce its new OnStar Go service by the end of 2017 on approximately two million cars.

General Motors and IBM are partnering to bring personalized content, including mobile-commerce services, to drivers.
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