The role of artificial intelligence in customer communications

  • But there will come a point where brands that want to use AI to carry out more complex conversations will need to make the AI more “chatty”.
  • Automating some aspects of customer communication could save businesses time, and eventually, money.
  • Current uses of AI in customer communication are very basic, providing simple answers to straightforward questions.

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@Sam___Hurley: “The role of artificial intelligence in customer communications [#digitalmarketing]”


Artificial Intelligence has been prominent in tech news recently, and was a hot topic at SXSW.


The role of artificial intelligence in customer communications | Econsultancy